October 27, 2020

Steps to Branding Photography

Steps to Branding Photography

Long before digital cameras and phones have come into existence, people have been fascinated by brandings photography mainly because it captures the essence of a person. Branding photography has the power of capturing one’s image and depicting that person’s character, at the same time imprinting such images for all to remember. However, people do not realize that ever since cameras have been developed and made available to everyone, they have been secretly becoming a threat to the techniques that professional photographers have studied for years. Learn about branding photography and you’ll see how amazing this hobby can be!

It doesn’t take a genius to take amazing pictures really. All you need is a little practice, some basic branding photography practices, and these helpful tips to take the greatest photos to die for!

1. Capture the Character

Capturing one’s character through a photo shot could be considered most challenging. This is simply because it is extremely difficult to identify one’s character by a mere look at an image shot by a camera, most especially when you do not know them very well or haven’t even met them. Engaging in small conversations and getting to know the subject a little bit before shooting might just do the trick.

Magic happens when there is a clear relationship or camaraderie between the photographer and the subject. That is why when you look into the lens, make sure you are able to connect to the subject, since the subject’s sincerity and smile, the intensity of the scowl, or the emptiness of that distant look. If you’re able to that, then you could say you have successfully captured the character of your subject.

Maximize Natural Light

Camera flashes produce red-eye, so to avoid this on your photos, try getting the most out of the light that is already available. Position the subject facing against the light so the brightness will illuminate the face. In unavoidable cases wherein there’s no natural light coming in, simply resort to using red-eye removal software that could minimize these for you. Most digital cameras today come with a red-eye removal feature.

2. Focus on Me

The focus of branding should always be on the subject and not the background. So make sure that you shoot in plain backgrounds or make the necessary adjustments in the focus of the camera to highlight the subject and lay back the background a little bit. Remember that the subject has to always stand out against the background. Otherwise, the essence of branding is forfeited.

3. Eyes Open

Except when it is called for, like for a dramatic or theatrical effect, the eyes should always be open. A photographer cannot fully capture the image or the character of the subject without seeing the emotions radiate from within. Blinking even just for a second is a photographer’s no-no! So give your subject the due warning or practice first to pre-condition the eyes to the flashes of light. Here are other hints about branding photography now.

1. Black is Drama

Do you think black and white is out? No. It’s still very popular and instantly creates drama and elegance.

2. Instant cover up

You don’t need to have professional makeup artists to do your face before shooting a branding. Covering or minimizing blemishes is made easy by simple overexposure of the photos. It makes the skin seem luminescent and cures the branding of its imperfections.

3. Make your subject move

Try to engage your subjects in a conversation or instruct them to move freely then speed shutter. These will give you very interesting photos which look candid and spontaneous. You can also take advantage of these features when shooting the brandings of children.

          1. Decide to dress up

Imagine this branding blown and hung up on the walls of your living room. Would you want your family and friends to look at you in shabby clothing? If you’re going for the elegant look, go for dresses, gowns, suits, or tube tops for a topless look. Or if you insist on simplicity, that’s fine. Just make sure you avoid something you don’t like to be caught wearing.

Now, you have the list of must-dos and a total picture of branding photography. All you need to do is practice, so start picking up that camera, start shooting and you’ll see yourself improve every day. Do not hesitate to play with the lighting techniques and do some experimenting on branding photography. It is truly worthwhile.